Frequently Asked Questions
Everything you need to know about related's loyalty & rewards platform. Can't find what you're looking for? Contact our team.
What does related offer?
related provides an end-to-end loyalty & rewards solution — covering program design, AI-native technology, and full program management. Our API-first, modular platform integrates seamlessly with your existing systems and supports ongoing operations so you can launch, run, and grow your loyalty program with confidence.
Which industries does related serve?
We serve a wide range of industries including Banking & Payments, Telecom, Retail & Shopping Centers, Utilities, Travel & Hospitality, Entertainment & Attractions, Sports & Events, and the Public Sector. Each solution is tailored to the unique needs and challenges of its industry.
How is related different from other loyalty platforms?
related stands apart with AI-native agents that help design, operate, and optimize programs. We offer real-time earn & burn, a fintech-grade digital wallet with card linking, and a combined managed services + technology model. Our platform powers award-winning loyalty programs across multiple markets.
What technology powers the related platform?
Our platform is AI-powered, API-first, and fully modular. It supports cloud, on-premise, or hybrid deployment and delivers enterprise-grade scale, stability, and performance. Pre-built integrations with payment systems, POS, CRM, and communication channels ensure rapid time to value.
Is the related platform secure and compliant?
Absolutely. related is PCI DSS compliant and protects all data with encryption and tokenization. The platform includes comprehensive audit logs, role-based access controls, continuous monitoring, and built-in fraud detection to keep your program and members safe.
How do earning and redemption work?
Members earn and redeem points in real time through a secure digital wallet. Card linking enables automatic earning at partner merchants, both online and offline. Wallet balances update instantly, so members always see their current points and can pay with points at checkout.
What modules does the related platform include?
The platform offers a comprehensive suite of modules: Points, Tiers, Rewards Catalogue, Digital Wallet, Gamification, Hyper-Personalization, Triggers, Referral, Travel Catalogue, Personal Finance Manager (PFM), Rewards 3.0, and an AI Chatbot. Each module can be activated independently to fit your program's needs.
Does related help with program design and management?
Yes. Our Program Design service combines an AI Program Builder with subject-matter experts to create programs aligned with your objectives. Smart Program Management covers day-to-day operations, campaign execution, and partnership management — so your program runs smoothly from launch onward.
How does related handle campaigns and personalization?
related uses AI to recommend and optimize campaigns. Hyper-personalization tailors offers based on member profile, interests, and behavior. Campaigns reach members through App, Web, SMS, Push, Email, and WhatsApp — with built-in measurement and optimization to maximize results.
How are merchants and rewards managed?
related manages the entire merchant and reward lifecycle — from acquisition and onboarding to governance and day-to-day operations. AI-driven recommendations match rewards to member preferences and market trends, ensuring your catalog stays relevant and engaging.
How does implementation and integration work?
Our API-first architecture integrates with your existing CRM, POS, payment, and communication systems. Implementation follows a phased rollout approach tailored to your organization's readiness, ensuring minimal disruption and rapid time to market.
What is related's pricing model?
related offers custom pricing based on your program scope and requirements. Our commercial model typically includes setup, licensing, usage-based fees, and optional managed services. Contact our sales team to discuss a package tailored to your needs.
Still have questions? Our team is ready to help you find the right solution.
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